Blueprint Marketing launched the first annual Miami J’ourvet at SoHo studios in Miami Beach. four years strong, Miami J’ourvet brings out crowds of over 10,000 individuals each and every Spring Break.

In 2009, First year attendance totaled over 5,000 attendees with crowds increasing by 20% each year. In 2012, Miami J’ourvet’s spring break crowd totaled 10,980 attendees, and in 2014, with the expansion of Miami’ J’ourvet to a 3 day weekend affair, we as a team expect to see crowds of over 15,000 Spring Breakers from across the United States and the Caribbean.

THE ALL NEW MIAMI J’OURVET

Spring Break will never quite be the same after Blueprint Marketing Group teams up with the City of Miami Beach to take Miami J’ourvet to the next level giving spring breakers a weekend like no other. In March of 2014, thousand of young adults from across The United States will gather on the sands of Miami Beach for a weekend filled with high-energy, fun-filled activities with each one sure to get the heart pumping and the body incredibly dirty.

The weekend, deemed “Let’s Get Dirty” combines an Electric Foam Kick Off Party, where 2 of today’s top EDM DJ’s will keep the crowds entertained amidst piles and piles of foam. The weekend continues Saturday with a fun filled, competitive mud run and obstacle course in the afternoon and the official Color Rain Miami J’ourvet Saturday evening. The crowds will get clean as they wrap up the weekend at the First Official Spring Break concert Downtown Miami (acts TBD).

For more information on Miami J’ourvet, contacts here at Blueprint